Harv Bus Rev. Sep;79(8), , Distance still matters. The hard reality of global expansion. Ghemawat P(1). Author information: (1)Harvard . Companies routinely overestimate the attractiveness of foreign markets. Dazzled by the sheer size of untapped markets, they lose sight of the difficulties of. STIll MATTERS The hard reality of global expansion. by PankajGhemawat There is aProblem the very analytic tools that managers rely on.

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Dazzled by the sheer size of untapped markets, they lose sight of the difficulties of pioneering new, often very different territories.

The problem is rooted in the analytic tools the most prominent being country portfolio analysis, or CPA that managers use to judge international investments. Learn More about VitalSource Bookshelf. This framework can help to identify the ways in gjemawat potential markets may be distant from existing ones. Description Table of Contents Author s Bio. The article explores how and by how much various types of distance can affect different types of industries and shows how dramatically an explicit consideration of distance can change a company’s picture of its strategic options.

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Add to Wish List. Most of these costs and risks result from the barriers created by distance. Please accept our apologies for any inconvenience this may cause. Her research is in management and strategy, with a ghhemawat focus on cultural industries. The Bookshelf application offers access: Exclusive web offer for individuals.

Offline Computer — Download Bookshelf software to your desktop so you can view your eBooks with or without Internet access. The Hard Reality of Global Expansion. By focusing on national wealth, consumer income, and people’s propensity to consume, CPA emphasizes potential sales, ignoring the costs and risks of doing business in a new market.

In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance cultural, administrative, geographic, and economic when planning global expansion. His research focuses on how organizations stilk support innovation dispersed across international contexts.

The CAGE framework of distance presented here considers four attributes: The student resources previously accessed via GarlandScience.

Pankaj Ghemawat’s Distance Still Matters: The Hard Reality of Global Expansion – CRC Press Book

Toggle navigation Additional Book Information. We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption. What does Distance Still Matters say? Pankaj Ghemawat’s Distance Still Matters: Why does Distance Still Matters matter? Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a dixtance market for expansion by factoring in the effects of distance.


Distance still matters. The hard reality of global expansion.

The title will be removed from your cart because it is not available in this region. We provide a free online form to document your learning and a certificate for your records. All instructor resources are now available on our Instructor Hub. The country you have selected guemawat result in the following: Request an e-inspection copy. For Instructors Request Inspection Copy. CPD consists of any educational activity which helps ghemawaat maintain and develop knowledge, problem-solving, and technical skills with the aim to provide better health care through higher standards.

Companies routinely overestimate the attractiveness of foreign markets. Already read this title? It could be bhemawat conference attendance, group discussion or directed reading to name just a few examples. What are VitalSource eBooks?