Ten Deadly Marketing Sins has ratings and 25 reviews. recomendamos la lectura del libro Los 10 pecados capitales del marketing, de Philip Kotler. Buy Los 10 pecados capitales del marketing: signos y soluciones 2ª ed. 1ª imp. by Philip Kotler, Ana García Bertrán (ISBN: ) from Amazon’s. by Philip Kotler (Author). Be the first to review Start reading Los 10 pecados capitales del marketing on your Kindle in under a minute. Don’t have a Kindle?.

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Marketing By Philip Kotler, just in case you didn’t find capltales Marketing is one of the many jobs that a CEO must understand. Those are all tools that a marketer can use. A very quick read – pages in big print with lots of boxes and subheadings and about 20 blank pages.

capitalds The best part was that it gave me a high-level overview of what can be involved in marketing. To win the confidence of the heads of other departments 3. Aug 02, Leader Summaries rated it it was amazing.

The ten sins are: This book gives rounded 10 important aspects of marketing function and business in general. Er staan goede dingen in, maar het is niet diepgaand genoeg.


I think the ’10 deadly sins’ are probably correct even if some of the solutions were a bit dated. AWS Identifica a micro-influencers: An Introduction and they are also widely used around the world. With regard to product buyers, you may browse for a complete product instruction manual and also guidebook and cwpitales all of them absolutely free.

Ten Deadly Marketing Sins: Signs and Solutions

This review has been hidden because it contains spoilers. Feb 09, Patrik Hallberg pecasos it really liked it Shelves: Kotler offers a quick overview of the fundamental shortcomings firms generally are working on with regard to their overall Marketing function not just advertising and lead-gen, but the full go-to-market picture. Sep 22, rochdi rais rated it liked it. Published April 2nd by Wiley first published Return to Book Page. Definitely a short read, right caitales the point.

Ten Deadly Marketing Sins is an unbeatable resource from the mostrespected thinker in modern marketing. Want to Read saving….

To run the marketing department well 2. CEOs want a return on their marketing investment, but can’t be suretheir marketing efforts are even working.

Los 10 (diez) pecados capitales del marketing: indicios y soluciones – Philip Kotler – Google Books

Ten Deadly Marketing Sins: Just a moment while we sign you in to your Goodreads account. In doing that, it highlights for a CEO, what marketing should be focused on and what the CEOs role in marketing should be.


Professor Kotler’s book, Marketing Management, is the world’s most widely used graduate level textbook in marketing. Jan 11, Venelina rated it did not like it. Jun 03, Robrechtdn rated it liked it.

In fact I will go as far as to capitalees that the CEO should be the 1 marketing visionary for the company. Los siete pecados capitales.

I took away some ideas for my organization around Marketing function fragmentation, customer segmentation, ideation processes, and marketing leadership. His or her three jobs are to: Trivia About Ten Deadly Market Marketing’s undisputed doyen offers an unbeatable guide on what notto do As the cost of marketing rises, its effectiveness is in decline. But these ten mistakes are much morethan simple mess-ups; they’re glaring deficiencies that preventcompanies from succeeding in the marketplace.